I had to create a chocolate candy brand from scratch. I chose to do a ’90s theme and had the candy be aimed more at millennials born in the 90s or anyone who wants more of a fun take on candy instead of being more classy or elegant. I chose bold colors for the color scheme and created unique and funky shapes for the packaging design. For the logo and candy itself, I went for a paw shape because like a lot of previous projects I have done before, I like to focus on dogs/animals. I choose 3 primary flavors to focus on, and those are milk chocolate, strawberry, and dark chocolate.
Chocolate Box created in Illustrator with the logo, and product information
The printed and folded version of the chocolate box concept art on a candy bag – Front
The printed and folded version of the chocolate box concept art on a candy bag – Back